Choosing an accountant is one of the most important decisions a small business owner makes. The right fit saves you money, reduces stress, and helps your business grow. The wrong fit costs you in missed deductions, late filings, and bad advice.
CPA vs. Accountant vs. Bookkeeper
A CPA (Certified Public Accountant) has passed the CPA exam and maintains a state license. CPAs can represent you before the IRS, sign tax returns, and provide attestation services. An accountant may have a degree in accounting but isn’t licensed. A bookkeeper handles day-to-day transaction recording.
What to Look For
NJ-specific knowledge (BAIT, entity structures, multi-state issues), experience with your industry, responsiveness (do they answer questions within a day?), proactive advice (do they suggest strategies or just file returns?), and transparent pricing.
Red Flags
Promising specific refund amounts before reviewing your situation, not asking questions about your business, being unreachable outside of tax season, and no engagement letter.
The Essex County Advantage
Working with a CPA based in Essex County means someone who understands the local business landscape — from Livingston to Montclair, South Orange to Caldwell. Local knowledge adds context that national firms simply don’t have.
Disclaimer: The information provided is for general educational purposes only and does not constitute tax, legal, or investment advice. This content is not intended or written to be used, and cannot be used, for the purpose of avoiding penalties under the Internal Revenue Code. Tax outcomes depend on your specific facts and circumstances. Viewing this material does not create a CPA-client relationship. Personalized advice is provided only through a signed engagement letter.
Get Tax Tips from Greg
No spam, unsubscribe anytime.